I like to design because I like the challenge of boiling an event down to one image. Design is all around it is in the way software looks and functions, the layout of a building and a billboard on the street. Design is a way of approaching a problem. Good design should be efficient and intuitive. To design means researching, familiarizing ones self with all faucets of a problem and visually communicating to meet those needs in the most organized manner. Successful design tells a story in one image.